For the 2015 Black Hat Security Conference in San Francisco, my team was approached by Tenable to design a fun and unforgettable tradeshow experience. Our combined creative teams came up with the concept of the security-themed Tenable Arcade: an immersive environment where gamers could compete for prizes (including a full-sized pinball machine!)
Our experience featured a custom-fabricated LED façade which ran specially developed retro gaming animations featuring Tenable branded characters we had created. Brand engagement for the client was extraordinary and we noticed many return visitors eager to experience all the interactive goodies we had prepared
In the world of trade shows it can be hard to make your brand presence felt. This was a unique activation that was made successful from multiple teams and vendors willing to attempt something new and commend everybody involved in the production of this one-of-a-kind arcade experience
