Working underneath my animation mentor, VJ Voodoo, I was very fortunate to collaborate on a very high-profile campaign for 7UP which toured for over 4 years! The 7x7UP Experience was a touring club environment that featured international artists and DJs and was set up at some of the most highly attended dance festivals all over the world.
My role was to provide stunning animated content for a variety of high-resolution LED walls. Since this activation was a 7-Up sponsored deployment we had to take great care in preserving brand integrity while also serving up eye-catching club visuals.
The end result was a spectacular club setting that entertained hundreds of thousands of guests all over the world. As an animator, it was such an honor to participate in a project that had such a direct influence on global music culture.
